99 Uitgevers is a new publishing house that issues quality books concerning modern art, photography, design and literature.

STARTING POINT

The company originates from and cooperates closely with a studio for graphic design, Mart. Warmerdam in Haarlem, Holland. This firm handles many assignments from national museums and the service industries. (survey) He often designed books for and with artists. (survey) Gradually an extensive network of creative professionals has been established, including museums, galleries, copywriters, editors, media advisors and experts in the graphic trade. The collaboration with several of these has been quite steady and long-lasting. (survey)

WHY?

In our opinion an appealing and

well-designed publication still needs an effective platform to attract customer attention. Our capability to advise in matters of business positioning, marketing and financing where books are concerned, and the creative solutions we are able to offer, are often highly regarded by our clients. In short: items which others pass by, consciously or by neglect, may be a worthwile challenge for us.

WHO?

We generally work by commission. For example, an artist initiates a stimulating project that he or she wants published in printed form. Or there is a museum that requires a publication to accompany an exhibition.
It might even be a business or non-profit organisation that searches for striking ways to distinguish itself through a statement in print.
But we develop initiatives on our own account as well, if

we consider them relevant and expect there to be a feasible market. Until now publishing has usually been in print, but we have high expectations for the new media, including the internet and applications of products like iPod – or possibly a fusion of traditional and recent technology.

HOW?

Publishing books – or having them published – is a costly and hazardous enterprise. We therefore cast a critical eye upon your chances for success. But when we do embrace any project, we do so with a maximum of attention, strongly committed and getting very personally involved. Because we keep our working methods and organisation lean and flexible, we avoid a lot of overhead and are consequently more competitive in terms of expenses.

CONTACT

For more information please contact Riëlle Boerland:
+ 31 23 534 71 35 or rielle@99publishers.nl